The Winter Wonderlab is a physical, digital and social experience that marked Google’s first steps in the retail environment.
The showcase of the experience was an interactive geodesic snow globe that reimagined the classic holiday photo shoot. Here, guests could make and share automated Phantom portraits at 500 frames per second. Combining physical and digital design, the Winter Wonderlab brought the spirit of the season to six popular locations across the country for thousands of people to enjoy.
To announce the arrival of CityTarget stores in Chicago, Seattle, Los Angeles and San Francisco, we knew we had to do something to earn the local love. So we focused on a simple truth: City dwellers love to discover, share and even debate what makes their city great.
So we created CitySmart, the first Twitter based game show that celebrates each city from a unique insider point of view.
Mile-long traffic jams. Crater-sized potholes. Texting drivers. Today's roads are full of challenges. To highlight the intelligence of the new Audi A6, we tapped into pent-up driver angst to start a conversation about the state of today's roads.
Concepted the first brand spot for Linkedin. If you can dream it you can accomplish it. The spot is featured on a unique Linkedin site with deeper stories about the members featured in the ad and utilities to help members choose and cultivate their own path.
Reunite the River is a socially-powered interactive experience that invites people to turn their social networks into river networks with the real-world goal of reuniting the Colorado River with the Gulf of California. The Colorado, which supplies water to over 25 million people, now stops 90 miles short of open water. Fans can help restore 1,000 gallons of water to the river by simply joining the campaign.
Check it out here
Milk is synonymous with child-like comfort. So in this campaign for Quebec Milk we reminded consumers that things are easier when you've got a blindly optimistic puppet to talk you through it.
When Silk launched its new Soymilk and Iced Latte, we knew their fans would have something to say about it. So we flipped the conversation on its head by turning the typical consumer review into a challenge for taste-description supremacy.
The campaign tripled fan interaction with the brand while trumping all previous social efforts.
The Olympics celebrate three core values: humanity, respect and excellence. In essence, it’s a movement that brings out the best of us individually and collectively. This work -- 2 global TV spots, print, social and a 360 digital campaign -- celebrates that fact.
The College Inn Social Kitchen is a food truck presented by College Inn that is powered by Facebook "likes".
The viewing audience and visitors to College Inn's various media channels had the opportunity to pay it forward through the online experience, exchanging "likes" for bowls of hot soup served from the food truck placed at different locations in New York.
A collection of print and posters that we’ve created for Nike Pro Gear, Tennis, Sportswear and Nike+ Running.
We sat down with Jim Mahfood and wrote a graphic novel about a classic Colt 45 night on the town -- fast, cheap and out of control. The novel became the centerpiece of a campaign that featured a channel on VBS.TV, digital games, web films and new product designs.
What could your change be?
We created a launch spot for Pepsi Max that ran during the Superbowl on Quebec television. To support it on the web we created the Reverse Swear Jar, a Facebook app that put a twist on the traditional swear jar by rewarding you every time you used a swear on your wall.
Carlo Rossi came to us with a simple request -- find a way to make their wine relevant to young adults. We figured, hey, it's cheap jug wine. If we can get the attention of the twenty somethings, they'll be into it. So we paired Carlo with two things they already loved -- house parties and modern furniture. And the Jug Simple campaign was born.
When EA asked us to work with them on their new mobile game Battledrome they were looking for more than a vendor - they were looking for a partner to help bring this game from concept to reality. We designed all the branding for the game, developed in-game graphics, created a launch trailer and consulted on the ideation of the game itself.
It’s no coincidence that ‘staches have been donned by some of the biggest music legends in history. Jimi Hendrix. John Lennon. Frank Zappa. Those upper lip pompadours are a marker of confidence, cojones & badassery.
So in support of men’s health month, we created the first ever stache-to-soundtrack converter -- Movember Stachetrack.